Gwyneth Paltrow’s Goop Will Pay $145,000 to Settles Lawsuit Over Vaginal Eggs

By Hemant Mehta

When people make fun of Gwyneth Paltrow‘s pseudoscience-purveying company Goop, the first thing that probably comes to mind is the jade egg.

These were the eggs which women were told to stick up their vaginas in order to — ahem — “cultivate sexual energy, increase orgasm, balance the cycle, stimulate key reflexology around vaginal walls, tighten and tone, prevent uterine prolapse, increase control of the whole perineum and bladder, develop and clear chi pathways in the body, intensify feminine energy, and invigorate our life force.”

“Beauty guru” Shiva Rose, who endorsed the items on Goop’s website at the time, also said the eggs created “kidney strength.”

If you visit the same site today, however, Rose’s answers are very different. Portions of it have clearly been deleted. You will no longer see anything about how the eggs “increase orgasm, balance the cycle, stimulate key reflexology around vaginal walls, tighten and tone, prevent uterine prolapse, [and] increase control of the whole perineum and bladder.” Also gone is the bit about kidney strength.

Why? Maybe because all of that was unscientific bullshit that could cause serious health problems for any women who stick the eggs up their yoni.

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